delaney howard

delaney howard

social media specialist & internet culture expert with 4+ years of experience in the entertainment industry

based in los angeles, ca

experience

Social Media Specialist

SAG-AFTRA / 2022 - Current

Digital Marketing Intern

Friends at Work / Jan. 2021 - Sept. 2021

Golden 1 Center Digital Intern

Sacramento Kings / 2019 - 2020

education

Master of Science,
Digital Social Media

University of Southern California

Bachelor of Arts, Communications

California State University, Sacramento

skills

Management + Strategy

  • Twitter

  • Facebook

  • Instagram

  • TikTok

  • YouTube

  • Social media analytics

Projects + Campaigns

  • Crisis communication

  • Album releases

  • Single releases

  • Tour announcements

  • Product releases

Industry Tools

  • Sprinklr

  • Sprout Social

  • Hootsuite

  • Google Apps

    • Google Docs

    • Google Slides

    • Google Sheets

  • Microsoft Word, PowerPoint

Design

  • Adobe Creative Cloud

    • Photoshop

    • Premiere Pro

    • Indesign

    • Illustrator

  • Canva

portfolio

portfolio

proof of experience

SAG-AFTRA

SAG-AFTRA, the world’s largest labor union representing performers and broadcasters, needed to rally their members to secure a strike authorization vote and spread information on their key points.

Goal
Get out the YES VOTE for the 2023 TV/Theatrical/Streaming Strike Authorization; educate members about key points

Strategy
Post at least once a day with sharable graphics and videos with easy-to-understand copy. Focus on different key issues when encouraging members to vote. By posting often, and with different messages, the call-to-action, along with the information about the strike authorization, was prominent in members’ feeds. It was also easily shared by members to other members, as well as the general public.

Results
The strike authorization passed with a 97.91% yes vote. The voting percentage was 47.69% of eligible voters: The union’s highest vote turn out.

Friends at Work

Friends at Work, a management, entertainment, and social impact company, needed social media reports created for all of their clients’ social media accounts. The reports needed to include KPIs, along with strategic recommendations based on the findings.

Goal
Adapt individual clients’ social media strategies based on the findings of the reports. Send reports, along with recommendations to, upper-management.

Strategy
Collect social media data monthly and present it in an easy, one-page reader with strategic recommendations included. By making it a quick and easy read, managers were able to quickly approve changes in strategies. Clients were able to easily understand the strategies.

Results
Created a template that was used following the end of my internship. Clients saw increases in engagement, followers, and more with the use of recommendations provided.

Sacramento Kings

Golden 1 Center, a basketball arena and events venue in Sacramento, CA, wanted to raise their engagement across socials. With a very diverse audience — fans ranging from basketball to concerts to WWE — there were multiple opportunities to connect with the audience.

Goal
Increase engagement on all platforms.

Strategy
Write blog posts and create graphics, memes, and videos that would appeal to a diverse audience. The content created was easy and fun for followers to engage with. The Golden 1 Center account would also interact with followers, which further encouraged engagement on the posts.

Results
Golden 1 Center’s most commented on Instagram post, with over 800 comments. Multiple blog posts with over 1,000 page views. Multiple videos with hundreds of views.